The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021).
During the event, Apple announced the release of new features to help users control and monitor apps’ use of their data, including options to limit email tracking on the Mail app. In other words, Apple Mail will prevent senders from knowing who opens their emails. Cue panic attack.
