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Authenticity and Consistency Are Key Ingredients to an Effective Brand

August 5, 2021

People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in how you present yourself.

What is authenticity?

Other than being a commonly-used buzzword these last few years, authenticity means being your true self in both words and actions. Your words and actions should match; your passion should be evident but not looking like it’s an act. Your honesty and integrity should be evident when speaking to you. And your online persona should match your offline persona when people meet you in person.

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