As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Owing to circumstances, many customers for B2B have to work remotely, while others are cautiously transitioning to business operations that involve more in-person interaction. Both business owners and their interested clients are concerned about the year ahead.
E-commerce continues to grow, even as various events mandate shutdowns. Despite the holiday season warning about supply chain shortages and shipping delays, people continued to spend. Statista reports that in 2020, global e-commerce sales totaled $4.28 trillion and are projected to grow to $5.4 trillion in 2022. People have had to shop online by necessity, giving you a reliable target audience.
