Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen… ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both sides of the coin. One allows marketers to do what they do best – support their number one customer, Sales. The other, is a drag on both the Sales and Marketing departments.
This post will be a little “acronym-ee” since this topic is so full of them. Sorry in advance, but we’ll try to use them as sparingly as possible. Since there’s so many acronyms, below is a quick reference guide:
