Marketing influences customer decision-making.
A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what printer to buy.
Therefore, the way businesses market consumer or business products or services is quite different.
This article explores these differences between B2B and B2C marketing.
Defining B2B and B2C MarketingBefore exploring the differences between B2B and B2C marketing, we must first define marketing.