September 18 is National Cheeseburger Day, celebrated with a full complement of coupons and deals — aka excuses to indulge in a cheeseburger (or two). This holiday adds a bit of extra buzz to an ordinary week, and thousands of savvy businesses reap the benefits. But before you know it, it’s Wednesday and National Cheeseburger Day is once again 364 days away.
Nothing against fun calendar additions, but a business doesn’t have to create special events to get people talking about a new product or service. A solid, differentiating “talk trigger” can generate conversations that are passed from person to person year-round. Five Guys knows that.