In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media? This article offers insight into the importance of a press release and how to write one to get noticed by your audiences.
Press releases remain an important marketing tool for businesses both big and small. If you are wondering whether press releases will be beneficial to your company, these five reasons may help convince you.