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6 Ways to Use Good Design to Connect with Gen Z

We’ve talked a lot about the value of strong design, how it can improve everything from your content to your bottom line. But design isn’t just about making things pretty; it’s a tool to help you communicate effectively and create a better brand experience. It can even be the key to cultivating a long-lasting relationship with an entire generation. Seriously.

If you’re a marketer, you’ve probably spent the last decade chasing after millennials, tailoring your content, Twitter presence, and even product colors to their particular tastes. But millennials are about to be overtaken by an entirely new generation—one that marketers struggle to engage with. Enter Gen Z.

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