Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your company is launching, should be a good thing until you’re accused of leaving out a key group of people.
A PR crisis is costly and can happen to any company at any time. In our business, we see some of the most well-deserving professionals struggling to keep their brands afloat after a misunderstanding or, in some cases, a false accusation. There are plenty of instances when the criticism is warranted, but what if it isn’t?
