The hard data show that “soft skills” are in high demand.
In a new LinkedIn analysis, “persuasion” was one of the top skills “most worth learning” in 2019. “Strengthening a soft skill is one of the best investments you can make in your career, as they never go out of style,” according to the study.
After conducting dozens of interviews for Five Stars, my new book on persuasion, I’ve concluded that it’s time to stop referring to public speaking and the art of persuasion as ‘soft skills.’ A wealthy entrepreneur at Y-Combinator, the iconic investment firm behind startups such as Reddit and Airbnb, convinced me to stop using the term. During our conversation, he called out my mistake.