When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.
What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.
What is Content Marketing?
Content marketing is the creation and sharing of material through the use of online platforms. This material, or content, includes blogs, ebooks, infographics, videos, newsletters, and much, much more.
