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Creative optimization, Google My Business: Monday’s daily brief

May 10, 2021

Since IBM Watson introduced its Advertising Accelerator in early 2020, brands like Toyota and Best Western have used the AI platform to deliver ads with optimized creative elements for display advertising. Now, Watson has expanded its AI-powered creative optimization capabilities to campaigns on OTT services and for online video.

The new video capabilities use data signals to select the best combination of video ad elements for an audience segment on OTT. By incorporating conversions and other signals into the campaign’s modeling, advertisers can also discover new segments to target.

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