Digital advertising has had a rough time over the past few months. While consumers are hunkered down with stay-at-home orders, they weren’t spending money on discretionary items like new shoes, home decor, or vacations. As a result, brands began to pull back from spending on digital ads. Publishers and platforms that depend on ad spending have felt enormous pressure on their revenue at a time when survival seems like it’s largely out of anyone’s control.
The challenges facing digital advertisers really fall into three categories, not entirely related, but also connected in some very important ways.
