A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive.
In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Let’s start by reviewing some key concepts.