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Email Reactivation – Strategies to Win Back Dormant Customers

November 20, 2019

As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan.

Acquiring new customers will always be a goal but focusing on retention is key.

  • 65% of a company’s business comes from existing customers.
  • A 5% increase in customer retention can increase profits 25-95%.
  • The cost associated with acquiring new customers can range from 4 -7 times more than the cost of retaining customers.
  • The average business loses around 20% of its customers annually by failing to attend to customer relationships.

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