Boring. That’s how people generally describe most of the B2B content they see online.
It’s no secret that the B2B world can feel quite stiff sometimes. And while we all technically know it doesn’t have to be this way, most of us find ourselves defaulting back into the same writing patterns.
And it’s easy to see why.
Even if you do want a fun tone in your marketing material, there are still some standards you need to follow. You must remain professional at all times. But it doesn’t mean you can’t be interesting. It doesn’t mean you can’t be engaging and authentic.
