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Everything You Need to Know for Cryptocurrency in Marketing

If you haven’t been living under a rock for the past few months, you have likely heard someone bring up Bitcoin, a blockchain, or some other oddly-named cryptocurrency (ex. Cyptokitties).

Most people know that blockchain is the technology behind cryptocurrencies like Bitcoin; in fact, some people confuse blockchains and Bitcoin as being one and the same. They’re not.

Don’t let the quirky naming conventions fool you, defining blockchain in 2017 reminds me of trying to define the “Internet” in the early 1990s. Most people today still can’t clearly define what the Internet is, but they know that without it, there would likely be no websites, e-commerce, streaming video or mobile apps.

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