Soon, Google Analytics 4, or GA4, for short will be replacing the previous three versions of Google Analytics. Meanwhile, Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends discuss why that should be something small businesses should look forward to instead of dreading.
In this SBT in 15 episode, they both sit down together to discuss what GA4 is, ways in which it is a simpler data model, the main differences between it and previous versions and other important takeaways.
