Many people who open small businesses are creative types first and business types second. They’re artists in the bakery, for example. If their success simply depended on customers loving their cupcakes, they’d have it made.
Unfortunately, there’s a lot more to running a small business than excelling at a product or service. Dealing with finances can be a major headache. When I ran my first business, a sign manufacturing company, I had a healthy balance on my accounts receivable, but was cash poor and losing sleep over it.