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Five Considerations For Building Cost-Effective Marketing

May 7, 2018

Via: Forbes

When we launched in the summer of 2012, we were primed to go to market with a functional platform and a strong financial backing to support initial marketing expenses. Unlike many early-stage startups, we had the ability to spend with relative freedom and could invest in expensive, traditional marketing channels. Initially, we thought this approach would be the most likely to quickly launch our online moving marketplace business into the stratosphere of successful tech startups. But we were wrong.

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