As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities. Whilst a dedicated team, data-driven insights and analytics tools, a mentor or coach, continuous learning and development, and passion are all critical components, they cannot exist in isolation. Rather, they must be interwoven to create a foundation for success that is both comprehensive and enduring. Based on my own experience in such a role, here are five things I believe a marketing manager needs to have to operate to the best of their capabilities:
