As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly help combat rising censorship efforts in America.
Founded in 1994 by Missouri high school history teacher Rodney Wilson, LGBTQ History Month is observed in the U.S. every October and has helped usher in several other October-specific queer commemoratives, such as National Coming Out Day and Spirit Day. But recent legislative efforts threaten to stunt our ability to educate the next generation about our history and progress, from book bans to school district curriculum censorship. Awareness of LGBTQ history and the queer experience reduces stigma, which is deeply needed in our current heightened political discourse.
