The European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business while remaining in compliance.
Who needs to pay attention to GDPR?
Nearly everyone. These new EU laws affect U.S. companies as well. If your company collects data from someone residing in a country that’s part of the EU, you’ve got to play by the same new rules. Industries with international markets — like hospitality, travel and e-commerce — will have to be especially careful, as targeting audiences in the EU is now a trickier business. If U.S. companies have advertisements or websites in an EU country’s currency or language, they’ll have to comply with GDPR. The best bet is for all companies to be aware of the coming changes and potential action items.
