Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find out just how ads would be handled. More details of where things stand were shared by Google’s head of ads Sridhar Ramaswamy at the IAB Leadership Summit and published in a blog post Monday.
AMP pages are set to start serving in search starting in early February. Since ad support was announced last November, Google has been working with ad tech partners to test ad serving scenarios for AMP, including native ads and paywalls.
