Top
image credit: Pexels

Here’s how to modify your e-commerce campaign for B2B and B2C

January 15, 2020

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill.

No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the most effective means of achieving this goal. That said, there is a vast chasm that separates the tactics employed for optimizing each type of campaign.

Understanding these differences, as well as the necessary PPC audience targeting strategies, is what will enable sellers to reach the right consumers.

Read More on Marketing Land