Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags behind other industries, because it focuses heavily on traditional media.
There is another way, though, and it doesn’t have to violate any of the critical patient-privacy rights. By using holistic and targeted attribution, healthcare organizations can understand their patients’ journeys and meet them where they are.
