There are many advantages to running a small business. You’ll have a small team, so you can form better bonds and have greater control over the culture. You’ll be able to treat each client as an individual and provide them with dedicated service. You may also be able to save money by carefully controlling your costs.
But one of the biggest disadvantages of running a small business is that you’ll have difficulty competing on the national stage. If you want to contend with big businesses who are already dominating the market in terms of visibility, you’ll need a massive budget to do it conveniently – which most small businesses don’t have.