Building customer relationships is vital for any brand, and this new breed of NFTs is a potent means of outreach, says Ben Plomion, chief marketing officer at Dibbs.
Branded NFTs (non-fungible tokens) have gone mainstream. Fashion moguls, streaming platforms, and other diverse industries now use blockchain technology to acquire valuable customers. Yet, in a rush to launch NFTs, businesses should remember they aren’t just selling tokens – they’re selling a brand relationship.