Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they cannot do separately and improve the bottom line for the entire organization.
The most successful organizations tend to have cohesive marketing and PR programs working side-by-side to promote the business. Coordination between PR and marketing brings credibility, consistency and greater visibility to corporate communications messages, says Jessica Tiller, executive vice president and co-founder of Weiss PR Inc.
