We’re in the age of the customer, and that means providing a seamless experience across channels, delighting customers with same-day deliveries, and providing unparalleled customer service and personalized recommendations that garner evangelism and brand loyalty.
But personalized commerce isn’t just about big data—it’s about the innovative ways marketers use that data to deliver the personalized, contextually relevant experience customers have come to expect. Retailers who are proactively working to give their customers the best possible experience are approaching marketing in an entirely different, data-driven way. Think you have to be Amazon, Nike, or Google to turn actions into insights? Think again.
