Almost 4 months into 2020, and the world has changed in ways we never imagined—which means marketing teams are scrambling to adjust their marketing plan for the rest of the year.
The question is: do you stick with the tried and tested format you have always used to plan your strategy, or do you opt for a new process considering the change in customer lifecycles?
If you are still on the fence about how to adjust your plan, we have the answers for you. Below, we outline how you can create a new plan, plus a few examples to help you along the way.
