First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, traffic, and, gulp, sales!
One of the most common website redesign mistakes is to leave SEO out of the process until the last minute. You spend tons of time and money only to get to launch and someone says “what about SEO?”
SEO is a consideration that should be part of your earliest website redesign conversations. The first question, “do we need a complete redesign?”
