Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as:
- How much budget do I allocate to each channel?
- How do I get the most out of each channel?
- How can I better connect what we’re doing on Google to what we’re doing on Facebook?