There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations.
For example, most restaurants, grocery stores, QSRs, and retailers don’t know who their customers are, even if they shop or dine there on multiple occasions. The anonymity of cash- (and even credit)-based transactions impede their ability to enhance the customer experience over time. The result is a mass market, one-size-fits-most approach to selling their goods.
