A retargeting strategy is an essential piece of your media plan. With retargeting, you can deliver online ads to a user based on their previous intent-based actions on the web. It’s an important tactic for moving users down the funnel to conversion, or another desired action. To create a really successful retargeting strategy, you’ll want to include retargeting as part of your multi-step media plan that uses different channels and messaging to achieve your campaign goals.
How a Retargeting Strategy Works
