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How to Choose the Best Social Platform to Reach Your Customers

June 18, 2018

Via: Inc.

The latest Social Media Marketing Industry Report from Social Media Examiner shows that small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Instagram has risen to become the second-most used platform in this survey, as about two-thirds report activity on the platform, up from 54% last year and 44% the year prior. Instagram leapfrogged Twitter – which declined for the second consecutive year (62%, down from 68% in 2017 and 76% in 2016) – and LinkedIn, which remained steady at 56% (and is favored by B2B marketers).

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