Link building was the toughest thing I had to figure out in my digital marketing agency.
The options were simple:
Don’t do it; sacrifice lucrative revenue
Outsource it; be the middleman
Do it; find a scalable solution that works
I chose to “do it,” but the “finding a solution” part is where I got hung up for multiple years. Our agency tried all the white hat, black hat and gray hat tactics. Ultimately, we created a solution to link building, and I ended up successfully selling and exiting the agency.
