With the rise of meme culture, TikTok and other social media platforms, it’s no wonder that businesses are trying to figure out how to create content that will “go viral.” But what does it actually mean for something to go viral?
A viral loop is when a business creates a product or service that is so valuable that customers are willing to share it with their friends and followers, who will in turn do the same. A Nielsen study found that 92% of people trust referrals from friends and family more than any other form of marketing.
