COVID-19 has completely transformed the way we interact with our community due to the safe distance measures that we must respect to mitigate the spread of SASRCov2 . This has meant that actors, brands and content creators use social networks to keep in touch with their consumers. According to the most recent Global Report on the State of Small Businesses , in Mexico, 35% of businesses that are closed are establishing an online presence.
However, this activity is not enough to maintain cash flow in business. Given this, Facebook launched online payment events in 20 countries, a tool that allows page owners to create and organize an event , set a price, promote it, collect payment from interested people and broadcast it live.
