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How to Easily Get More Calls Using Facebook Click-To-Call Ads

September 21, 2020

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client phone lines with a higher volume of calls than ever before.

So in this post, I’m going to walk you through:

  • A refresher on the “click-to-call” call to action for Facebook ad campaigns.
  • How to set up click-to-call ads using the Reach and Website Traffic campaign objectives.
  • Recommendations for which campaign to use to achieve your Facebook advertising goals.

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