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How to Ensure You’re Getting the Most Out of Your Influencer Marketing Strategy

September 28, 2018

Via: Inc.

It’s 2 P.M., and there is a momentary break in the light rain that has been persistent throughout the day. I’m overlooking the world’s busiest intersection — Shibuya crossing, Tokyo — where three million people cross the street hourly in a mad scramble to get from one side to the other. Below me, I see camera crews placed among the square filming the chaos for their various outlets.

As the light changes, a man rushes out into the center of the street and does some impromptu acrobatics before the crowd envelops him. A quick scan, and I locate the inevitable camera filming him, too.

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