Engaging in local SEO can help you expand your business and boost sales, regardless of whether you work in construction, beauty, accountancy, or another location-based profession. The majority of buyers start their search for a product and service they wish to buy on the internet.
Additionally, search engines tailor search results to the user’s geo-location. This means that when a user searches for a product and service, Google returns suppliers that are rated by their relevancy and proximity to the user’s location.
In this situation, a company can take advantage of the chance to raise brand awareness in its niche. Fortunately, there are several ways to accomplish this, particularly with local SEO marketing. But the question is: What is local SEO?