When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build an email list, increase sales, and much more.
But what if you struggle to improve your blog engagement?
If you fail to refine your content marketing strategy, your blog’s engagement rates will suffer. A staggering 81 percent of business owners put content at the center of their marketing strategies. So if you fail to do the same, you put your brand way behind its competitors.