How many times has your website taken a while to load? How many times have you said, “Meh. I’ll deal with it later.”
That’s the wrong answer. Your Google page speed score and your core web vitals are more important than ever.
Even if you’re making sales right now, it’s only a matter of time before your competition decides it’s better to be the hare and not the tortoise.
All of the great content, social media promotion, and keyword research in the world won’t matter if your website is a slug on a rainy day. This includes everyone from bloggers to small and medium-sized businesses.