For nearly 20 years, podcasting has been a way for people to connect with an audience that shares a common interest. Far from being a fad, Forbes reported that there are more than 800,000 active podcasts out there right now.
Some of the most successful companies in the world are taking advantage of podcasting to engage with their fans and connect with a new audience. These include GE’s The Message; The Sauce by McDonald’s; and #LIPSTORIES by Sephora. And, we can’t forget a Metis favorite – Reid Hoffman’s Masters of Scale.
