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How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust

May 29, 2018

There are two kinds of people in this great big world:

  1. People you know, and
  2. People you don’t know.

The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase.

According to a Nielsen survey, “consumers trust real friends and virtual strangers the most.” Here are the hard numbers: 90 percent of those surveyed say they have some degree of trust in the recommendations from the people they know and 70 percent from opinions posted online.

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