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How to Use Intent Data in Account Based Marketing

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions.

One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

When it comes to at all information on the internet, according to IBM, every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. Within this massive amount of information, there is more insight about our buyers available to us than ever before.

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