There’s a deadline on the horizon that affects and requires action by Facebook Page admins.
Starting Jan. 1, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions.
If not, they won’t be able to send the free messaging type called non-promotional subscription messaging.
If you’re a Page admin and this news sounds like it affects you, read on for everything you need to know about the change, how to apply, and tips for getting approved.