SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Analyzing these four facets of your business can transform and strengthen your marketing strategy going forward.
The structure of SWOT Analysis
The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT Analysis is crucial to your marketing campaign’s success and in planning the course of your further marketing efforts.
