Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a vestige of a bygone era.
With today’s proliferation of highly measurable digital advertising channels, it is strange that billboards still dominate land- and cityscapes across the country. If your financial institution is still advertising with billboards or otherwise stuck in the adverting dark ages, it is time to reevaluate your marketing strategy.